A new chapter is being written in film and video production workflows.  As new cheaper prosumer/’hobbiest’ level technology becomes good enough to use in professional settings the question for the embattled Production Executive becomes: can I use this?  What are the differences in quality and ability?  And…will I regret it later?

Now, hopefully, you’ve got 10 trusted associates who you’ve been working with for years, who are all geniuses, and specialize in whatever crisis is confronting you today.  In that case: great. Skip this blog!  Plan your trip to Hawaii, before it disappears underwater.

However, should the unfortunate situation arise where: somebody has to be the boss.  (And that somebody is you.)  You’ll want to be ready to assess this landscape of new technological nonsense, and ask informed questions – in effect raising the likelihood that your production will:

a) work out the first time.

b) not cost you ten-hundred-million dollars to finish correctly.

Professionals and decision makers: these posts are for you.  There are plenty of enthusiast blogs that will tell you every new gadget is a game changer.  But I am more interested in how these new tools can be reliably integrated into professional production in ways that makes sense for the overall budget, workflow, and look of cable and network television; things someone who is primarily a tech enthusiast is probably not considering.

In short, this is my introduction to a series of tips designed to help you handle and make sense of this new world of incredible, relatively inexpensive, technological solutions, and their professional applications.  This is: A Production Executive’s Rough Guide to Technological Nonsense.

I’m happy to announce our new 10ton website.  We’re moving from 10ton.tv to 10ton.com, though the old address will still work.  We’re also finally including twitter on our main page, as well as lots of nice photo galleries for all of our projects.  The blog is still going to be here, but we’re now featuring our work.

You can get updates, for when we launch future work, via twitter, this blog, or an email newsletter.

While things have been quiet on the 10ton website for a while, we’re pretty excited about new projects and future work.  I’m really excited to post them to this site, but in the meantime, that is all.