The good people at Behance Magazine wrote up an article on 10ton that talks a lot about our collaboration. Here’s a snippet:

Realizing that internet-specific video has a different audience and different motivations for advertising and entertainment purposes, Matthew Semel explains his team’s simple mission. “Our goal is to create entertaining high-quality video content for the web. With all of the noise out there right now, it’s vital that web content, especially in video, offers something that is either very different or something that users will really want to see. By focusing on quality and very well-crafted ideas, we’re hoping to rise above the noise.”

Read the rest of it here.