August 29th, 2007
by Matt Semel |
The Cream, owned by Michael Eisner’s Tornante had this to say about Get Engaged Quickly:
For a company’s calling card first video, “Get Engaged Quickly” is a home run. Created by a group that formed 10ton, a company whose job it is to help advertisers and media companies exploit the rapidly growing potential of online videos.
With the short, they prove they have the smarts and creativity. It is fast, funny, and quite impressively shot, a seemingly continuous shot through the exaggerated meeting, courtship, and engagement of a couple. 10ton realizes that opportunities for filmmakers as well as advertisers are vast as Internet entertainment starts to boom. With “Get Engaged Quickly” they prove they could be a player when it comes to bridging that gap.
According to a new Pew Internet & American Life report, 57 million Americans watch online video every day, and 13% of American adults report they have downloaded video ads.
The Pew Internet & American Life Project’s first major report on online video also shows how many video viewers have contributed to the viral and social nature of online video. More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.
View PDF of the report
August 1st, 2007
by Matt Semel |
The first meetup for BigScreen LittleScreen is tonight! There’s still room available, so if you’re in NYC and free you should stop by.