10ton is featured this week on nextNYers , a web series profiling New York based technology, new media and Web 2.0 companies.
Chris and I, talk with nextNYers host, Meghan Mitchell, about 10ton’s role in a rapidly expanding market, our evolving strategy, and our vision for online video in 2008.
In 2007, New York established itself as the epicenter of the online video content world: nextny.org. As viewers and content producers continue to expand both the scope and depth of the space we expect nothing less from 2008!
Watch us here.
When asked about this changing environment, your average big-shot creative director articulates a mission built on the creation of something along the lines of “compelling content,” the kind of stuff that people actively seek out in contrast to the spots hurled at them during breaks on “CSI: Miami.” … The problem for a big-shot creative director in 2006 was that the most compelling content wasn’t made by highly paid ad-agency teams and aired on TV.
Full story: http://adage.com/article?article_id=114132
Will it Blend? advertises a powerful blender with videos of their spokesman blending all sorts of objects, from iPods to golf clubs. Its popularity shows how people will willingly seek out ads that are funny and entertaining. The New York Times’ David Pogue writes:
I’m not alone when I say that I’ll happily watch your ad if it’s entertaining and worth my while. The number of hilarious ad videos circulating on YouTube—millions of people VOLUNTARILY watching corporate ads—is testimony to that.