Startups create their own video ads, posted on YouTube. Thanks to the Internet, all kinds of companies that haven’t been able to afford TV ads will be making video ads in the future.
by Lee Semel | Community, Future of Television, User-Generated Content, Videoblogs
When asked about this changing environment, your average big-shot creative director articulates a mission built on the creation of something along the lines of “compelling content,” the kind of stuff that people actively seek out in contrast to the spots hurled at them during breaks on “CSI: Miami.” … The problem for a big-shot creative director in 2006 was that the most compelling content wasn’t made by highly paid ad-agency teams and aired on TV.
Full story: http://adage.com/article?article_id=114132