Spectacle. Heart. Storytelling.
Development:
Creating moments. Beyond 3 acts and 22 minutes.
What is the pay-off of your project going to be? How does the concept match the mission and the medium, or more often today, many different mediums?
We are here to make content work for you.
Starting at the concept, we build a believable world around the specifics of your project. Is there a brand integration? A web element? Talent attachments? How are your target demographics going to use the content and on what platforms?
Whether it’s 30 minutes or 30 seconds, we take the basic building blocks of human stories and combine them with the knowledge and experience of creating content for multiple platforms. The goal: a seamless story-world, with believable characters and compelling stories.
Production:
Understand the story and understand the details.
We know you have choices when it comes to production, and we know the execution is just as important and challenging as creating the idea. Your work needs to be great on the page – but also great on the screen. Production is about vision, management, personal understanding, and technical acumen, and 10ton has it.
We translate words and ideas into moments.
It’s about making every shot an adventure, but you need to know where to put your energy – where does it really count? You need an executive team that understands story and understands details. We put the dollars on screen. We understand deals. We understand technology. We understand talent. We know what is going to work, and what is not going to work. It allows us to focus on the actual task at hand: telling the story, and beat-by-beat, taking the viewer on an emotional journey.
The Team
Chris and Matt have been working together on projects large and small for over 10 years.
Matthew Semel - Director, Creative Director
Matt is a director and animator, and co-founded 10ton with a vision of creating entertaining and engaging content for the expanding world of online video. He directed the series, "Flip Flops", which premiers on TeenNick, this summer, as well as the award-winning short commercial, Get Engaged Quickly. Other recent directing credits include MERP, a music video for the band Savoir Adore, on the web show, "$99 Music Video" for NextNewNetworks; Billy’s Browser, a humorous spot for the Firefox web browser, which aired in major television markets around the USA; and Four Pig Poems, a comedic animated short that screened in various festivals worldwide. In addition to 10ton, Matthew has worked as a video editor and 3D animator. His previous work includes commercials, music videos, and short films for such clients as Sesame Street, Hershey’s, Pillsbury, Proctor & Gamble, and Nickelodeon. Matthew’s work has been featured on network television, MTV, and in museums. Matt enjoys hiking and camping.
Chris Chang - Writer, Creative Director
Chris’ main focus at 10ton is writing and developing new creative projects. He wrote Get Engaged Quickly, 10ton’s first award-winning web short. He also created 10ton’s Carded.tv, an online video e-card site. Chris has led the development of content and written scripts for Disney, TeenNick, and Hungryman TV, as well as branded entertainment for Ford and Chevrolet. Chris’ other work as a video editor and copywriter includes television and commercials for clients such as Wal-Mart, Lysol, Four Seasons Hotels, Entertainment Tonight, Tribeca Film Festival, A&E, and The Science Channel. Chris enjoys traveling and politics.
